portfolio | other scripts | ||||||||
antipimple capsules that cure pimples from within (this was a script neil french loved but unfortunately it did not see the light of day)
the word "PIMPLES" is scrawled across a glass surface. a hand enters the frame with a piece of cloth and tries to wipe it off. the word does not wipe off. the hand rubs harder. the word still does not even fade. the hand scrubs furiously. the hand then stops, hesitates as if it realises something.. .. and then moves below the surface. hand wipes off the word "PIMPLES" with one sweep. the word had actually been scrawled BELOW the glass surface! the hand leaves the now clean frame. v.o.: "pimples are best removed from within" v.o. and super: "tejaswini ayurvedic skincare capsules"
----------------------------------------------------------------------------------------------
incense sticks
film opens with woman sitting in her puja room. we can only see her from waist down. the room is heavy with incense smoke. flowers and puja accessories are arranged all about her. f.v.o.: "please please please grant me a wish! please!" the camera moves up and we expect to see a fervently praying woman. instead, we see a woman sitting and staring in dumbfounded awe at the altar. camera moves to the altar where we see the goddess who has appeared before the woman. the goddess is saying "please please please grant me a wish! please!" the woman is still too dumbfounded to speak. goddess (with an unhappy expression as she looks at the smoke around her): "please stop using this agarbatti! that's all i ask! please use ashageet when u pray to me!" woman, still dumbfounded, hurriedly throws the incense away and lights an ashageet. goddess (now looking sublime and happy): "ok. now tell me my child. what is it you wish for?"
---------------------------------------------------------------------------------------------- ointment for piles
hari walks into office. he is an irritable person. with a horrid scowl. ramesh greets him cheerily. ramesh: "good morning" hari: "ji?" ramesh: "GOOD morning!" hari: "woh kya hota hain?" ramesh: "good morning!!" hari: "huh?" ramesh: "GOOD MORNING!!!" hari: "arre bhai! yeh 'good morning worning' hota hain kya? when you have piles, EVERY morning is a BAD morning. samjha ya nahin?" v.o.: "suffering from piles? use hadensa, a painless and effective cure, and lead a normal life." another day. hari walks into office. ramesh (warily): "um... uh... hello." hari (with a smile): "good morning!" pack shot.
----------------------------------------------------------------------------------------------
energy capsules for the family
the film opens in a classroom. teacher:"class! what are the different kinds of energy? one at a time now!" several kids raise their hands. teacher:"yes rahul?" rahul:"heat!" teacher:"good! vivek?" vivek:"light!" teacher:"right! raja?" raja:"mummy!" cut to mother with the kids. playing ball. playing hide-and-seek. going cycling. playing rough and tumble. pack shot and product story. cut back to teacher with a very perplexed expression. teacher:"mummy?"
----------------------------------------------------------------------------------------------
sify iway internet cafes
film opens on a close shot of a hand on a computer mouse. the index finger is clicking the left mouse button at the frequency a woodpecker attains to peck at wood. sfx: clickclickclickclickclickclickclickclickclickclickclickclick... v.o. and super: "sify iway. the fastest way to surf."
----------------------------------------------------------------------------------------------
sify iway internet cafes
film opens with a boy entering a sify iway centre and sitting down in front of a comp to surf. before doing that he straps on the seat belts attached to the chair. v.o. and super: "sify iway. the fastest way to surf."
----------------------------------------------------------------------------------------------
sify iway internet cafes
film opens on a frontal close up shot of a boy sitting staring at a computer screen in front of him. the camera is fixed behind the computer. everything is motionless - the boy's face, lips, hair. except the eyes. the eyes move in a fast forward motion as he goes through the internet pages open before him. v.o. and super: "sify iway. the fastest way to surf."
----------------------------------------------------------------------------------------------
shikakai powder for thick hair.
film opens with mother combing out daughter's hair. we can see them from the back. the mother is sitting behind her daughter and combing out the thick strands, smoothing them out, and finally ties them into a really thick long plait. just when we think that she is done, the mother throws the plait over her daughter's left shoulder towards her front and pulls back the remaining half of her hair from her right shoulder. we had not been able to see all this while that what the mother was combing was only half her daughter's hair. super: "meera shikakai powder. for thick long hair. for generations."
----------------------------------------------------------------------------------------------
a relaxing hair oil that contains badaam (the idea of this film is centred around the fact that people eat badaams when they are relaxed and tension free.)
the film opens with people bustling about their daily chores. they are tensed, they argue heatedly, they are in a frenzy of activity. one person, amongst them all, seems oblivious of it all as he wanders along slowly, popping badaams into his mouth from the palm of his hand. v.o.: "and now raaga cooling oil. with badaam. which keeps your head cool."
----------------------------------------------------------------------------------------------
rheumatic-pain balm
spring toy man (toy man with a spring instead of a waist which bobs up and down) on table. the man is bending over on his spring waist (the spring has become slack). in passing, someone props the doll up by keeping a tube of rheumensa against the spring. the toy man stands straight. super: rheumensa. relieves muscular pains.
----------------------------------------------------------------------------------------------
New 5 star crunchy. A remix of the old 5 star
Soundtrack: An old number plays in the background. Itís a popular number. Nice and melodious. Visual: Visual is that of old 5 Star bars. Nice and caramelly and delicious. Super: A favourite old number.. A soft melody.. A lilting tune V.O.: Your favourite Cadbury 5 Star.. Delicious chocolate.. Smooth caramel Soundtrack: Music track while essentially remaining the same undergoes a slight change. Visual: In the visual the chocolate melts into a swirl. Super: And then a change in the instrumentals V.O.: And then a change in texture
Soundtrack: The music changes to a slightly different faster tempo. A new percussion track starts playing along with it. Visual: Rice crispies fall into the swirl and are mixed in Super: A new beat.. A fresh rhythm.. A new mood V.O.: With crackling rice crispies
Soundtrack: The tune changes a bit more to go with some more beats and claps and accompaniments that come in. The track is now a complete remix of the old tune. Same charm. But with added snap, crackle and youthfulness. Visual: Cornflakes fall into the mix of chocolate and caramel and rice crispies. Super: And you have a foot-tapping remix of your favourite number. V.O.: And snapping cornflakes.
Soundtrack: The complete remixed version plays. Built into the rhythm are the snaps and crackles of the new chocolate. Visual: A teenager dances along while munching (crunching?) On his Cadbury 5 Star Crunchies V.O.: And you have your new Cadbury 5 Star Crunchies. A snappy remix of your favourite Cadbury 5 Star.
----------------------------------------------------------------------------------------------
Sprite. The ultimate refreshment
Guy ruuuuuuuuns down the stairs. Reaches bottom, turns around, ruuuuuuuuns up the stairs. Reaches top, turns around, ruuuuuuuuns down the stairs. Reaches bottom, turns around, ruuuuuuuuns up the stairs. Reaches top, turns around, ruuuuuuuuns down the stairs. Reaches bottom, turns around, ruuuuuuuuns up the stairs. Reaches top, turns around, ruuuuuuuuns down the stairs. Reaches bottom, turns around, ruuuuuuuuns up the stairs. Reaches top, turns around, ruuuuuuuuns down the stairs. Reaches bottom, turns around, ruuuuuuuuns up the stairs. Reaches top, turns around, ruuuuuuuuns down the stairs. Till he is panting and sweating madly and is almost ready to collapse. He staggers to the fridge, opens it, takes out a Sprite. Uncaps it, and drinks. SUPER: Sprite. The Ultimate Refreshment. Relish it.
----------------------------------------------------------------------------------------------
Talwalkarís health unlimited
Man walking down the road. Some muggers sneak up on him. One bashes him on the head. The man does not react to the ruffians. He just falls on the road as he is hit, but then gets up like a robot again and starts walking again. The muggers look at each other, run up to him and hit him again. Again he falls. Again he rises like a robot and keeps walking. This goes on, almost Charlie Chaplin style, till as far down the road as we can see. Cut to man walking alone along the road. Super: Talwalkarís. Health Unlimited.
----------------------------------------------------------------------------------------------
Chunky satisfies
Man enters a massage centre. The masseuse shows him to a bed. The man takes off his shirt, lies back, closes his eyes and starts munching on a Chunky while the masseuse gets his oils and towels ready. He munches on, eyes closed. The masseuse completes his elaborate preparations. And is finally ready to give the massage. Just then the man finishes eating his Chunky, opens his eyes, sits up, dons his shirt, pays the masseuse (who just stares) and leaves.
----------------------------------------------------------------------------------------------
Chunky satisfies
A young couple sitting at a cafÈ. The guy has a huge knapsack beside him. He takes a wrapped gift out of it and gives it to the girl saying ìhappy birthday!î Smiling happily she takes it, rips it open and goes ìwowww! Thank you!î at the perfume bottle inside. She puts it aside and looks expectantly at the bulging knapsack. He takes another gift out and gives it to her. Again she rips it open, goes ìwowww!î, puts the gift aside and looks at the bag again. This goes on, till he takes a Chunky out of the bag. She goes ìwowwww!î as she unwraps it and bites into it. She bites slowly, enjoying the chocolate, without looking at the bag any more. Meanwhile he takes yet another gift out of the bag and is about to give it to her when he sees that she is lost in the world of eating a Chunky and is not interested in anything else he has to give her. He smiles affectionately. V.O.: Cadbury Chunky. It satisfies. ----------------------------------------------------------------------------------------------
Cadbury Chunky National Geographic snippets
Little white eaglet in nest. Mother eagle flying in to feed it huge chunks of meat. The little eaglet gobbles all of it up and keeps asking for more and more. Pack shot. V.O.: And are you getting ready for the Chunky megabites?
Snake slowly swallowing a huge egg. V.O.: And are you getting ready for the Chunky megabites?
SUPER: Did you know that snakes can unhinge their jaw bones to be able to swallow food many times bigger than the size of their heads? V.O.: And are you getting ready for the Chunky megabites?
----------------------------------------------------------------------------------------------
Chunky the big chocolate
An eagleís nest atop a high crag. A white little eaglet sits in it and squawks for food. It opens its huge beaks and red mouth and goes ìcheep cheep cheepî The mother flies up to it with a fat grub and stuffs it into its mouth. The chick stops for a second as it gobbles the food up and then opens its mouth wide again and goes ìcheep cheep cheepî The mother flies away and back again with something else. This goes one. The chick just never seems to stop asking for more food. The mother, by now a blur of frantic flying to and fro, is quite exasperated by now. Then she seems to hit upon an idea. She flies off, and this time returns with a cube of Cadbury Chunky in her beak. She puts it into the chickís gaping mouth. The chick sits still, eyes wide, Chunky in beak, trying to gobble it up. The mother sits at one side, relaxing, preening her feathers. V.O.: ìCadbury Chunky. The big chocolate. Just bite and keep quiet.î
----------------------------------------------------------------------------------------------
Clean Mumbai
Film opens on a logo. Camera zooms out to show complete name and address of outlet below the logo. Camera zooms out further to show that the logo is printed on a plastic packet. Camera zooms out even further to show that the plastic bag is in a garbage dump. V.O. and Super: ìDoes Mumbai garbage have your name on it?î
----------------------------------------------------------------------------------------------
Mumbai traffic
The film is about a young man being sent to war. His mother sees him off with red teeka, aarti and the works. Mahabharata style war-music plays in the background. The man looks dramatically brave, stands with his chest thrust out, firm determination written across his face. And then he picks up his... briefcase ... and leaves for office. V.O. and SUPER: ìDonít fight Mumbai traffic. Just obey its rules.î
----------------------------------------------------------------------------------------------
New fanta spin bottle
Rani Mukherjee introduces the new Fanta Spin bottle. ìHi let me introduce you to the new Fanta SpÖî As she says this the Fanta bottle spins into the tv screen and spins out as fast by itself. Rani makes a grab for it but it spins out before she can catch it. Getting a little worked up she tries again ìintroducing to you the new Fanta SpÖî She looks towards the side and motions the bottle to come to her ìpssstÖî ìintroducing to you the new Fanta SpÖî Again the bottle spins into the frame and ricochets off the other side and goes spinning wildly around Rani ìSpÖ SpÖ The new Fanta SpÖî she goes on as she tries to catch it. Finally she manages to get hold of it and holding onto it tightly she quickly finishes ìthe new Fanta Spin Bottle!î As soon as she finishes saying this, the bottle spins off again, this time with her hanging onto it for dear life. M.V.O.: The new Fanta Spin Bottle. Masti ne liya naya shapeî
----------------------------------------------------------------------------------------------
New fanta grip bottle
Rani Mukherjee introduces the new Fanta bottle. She is holding it in her hand. ìFanta ka naya bottle.î ìNaya shape naya masti.î ìAb mein Fanta ke saath juggling kar sakti hoonî She does a little juggle as she says this. ìEk mein gaanvwaali ke jaise thumak thumka ke chal sakti hoonî She balances it on her head as she says this and teeters about. ìRoll kar ke right hand se left hand me le sakti hoonî She rolls the bottle from one hand to the other across her shoulders as she says this. ìItís easy to catchî And she makes the motion of tossing it at the camera but does not really let go. She pulls the bottle back towards herself. ìBut difficult to let go!î She laughs, takes the cap off, takes a swig and winks. Packshot. M.V.O.: Naya Fanta Grip Bottle. Masti ne liya naya shape.
----------------------------------------------------------------------------------------------
New fanta grip bottle
Film opens with a hand holding onto the new Fanta bottle round its middle. Another hand comes into the frame and tried to pull it away but cannot. More hands come in. Thin hands, strong hands, old hands, young hands. They all try to snatch the bottle away from the hand holding it. No one can. The jostling continues. SUPER: New Fanta Grip. Get a hold on your Fanta.
----------------------------------------------------------------------------------------------
New fanta bottle
Rani is the queen of a jungle tribe deep in the heart of Africa. All the members of the tribe are women. Another jungle tribe, also of women, have declared war against Raniís tribe. As the film opens, they are communicating with each other over the grasslands through drums.
Rani beats a solemn tattoo on her drum. (Itís a monotonous beat ìdhup dhup dhup dhupî) SUBTITLE: WE SHALL NOT FIGHT
The distant village drums back. (Itís a monotonous beat ìdhup dhup dhup dhupî) SUBTITLE: WE DECLARE WAR. WE SHALL COME AND KILL YOU ALL NOW.
The warrior women start marching towards Raniís village and reach its outskirts. The air is alive with their war cries.
Rani continues beating on her drum. (Itís a monotonous beat ìdhup dhup dhup dhupî) SUBTITLE: NO FIGHTS. NO FIGHTS.
But the warriors have their drummer with them who drums to her own people (Itís a monotonous beat ìdhup dhup dhup dhupî) SUBTITLE: FIGHT. KILL THEM. FIGHT. KILL THEM. FIGHT.
Raniís drumming is lost in the sound. Suddenly, like in Gods Must Be Crazy, an aeroplane flies by, and chucks an empty Fanta bottle down. It falls on Raniís drum. The booming sound makes every body stand still for a moment and look at Rani. Rani herself is surprised and takes the bottle up and looks at it. She turns it over and over and then curls her fingers round its waist and touches it to the drum. Putting her ear to the drum she likes the sound it makes. Then she throws away the drumstick and starts playing the drum with the Fanta bottle instead. She starts playing a catchy rhythm as she twirls the bottle around by its waist and beating the drums with both sides of it.
The result is a fast beat. A very catchy beat. SUBTITLE: I AM GOING TO IBIZA.. I AM GOING TO IBIZA..
Everybody starts tapping and swaying. The warriors look confused but start swaying too.
Their drummer, doesnít even know it, but starts playing along with Rani SUBTITLE: I AM GOING TO IBIZA.. I AM GOING TO IBIZA..
Film closes on both villages dancing madly together and having a party while Rani and the other drummer beat their drums madly and the Sun sets a glorious orange in an African sky
----------------------------------------------------------------------------------------------
Huggies keeps skin healthy
Film opens on a close up shot of a babyís bottom in a cloth nappy. It is wiggling and dancing to a tune. ìNappy ke peechhey kya hai.. nappy ke peechheyî The lyrics (to be developed in hindi) go on to say that nappy ke peechhey rashes hai which is making baby uncomfortable. Camera then moves up to babyís face to show that he is not dancing happily but is moving his bottom because it is uncomfortable due to rashes. Baby is sulking. V.O.: Cloth nappies stay wet. And cause rashes. Switch to Huggies Diapers. They absorb all the wetness. They keep baby dry and his skin healthy. And baby, really really happy. Cut to baby sleeping peacefully in Huggies Diapers.
----------------------------------------------------------------------------------------------
Huggies nappies now come with adhesive
Daddy is changing babyís nappy. Baby gurgles and giggles as Daddy fumbles clumsily for powder, nappy, nappy pad. He lays baby down, powders its bottom. He takes a Huggies nappy pad out of a packet and discovers the peel tape behind it. He peels it off and puts it face down on the bed. Then he takes a nappy and spreads it on the bed beside the baby. In the process, the nappy pad gets stuck to his arm. He looks at it and peels it off. The nappy pad comes off with the hair on his hand. He goes ìouchî. His hand looks like it has been waxed. Baby giggles, points to Daddy and says ìMamma!î V.O.: Introducing nappy pads that stick. A loving touch from Huggies.
----------------------------------------------------------------------------------------------
Huggies nappies now come with adhesive
A stork flies through the air with a baby dangling on a nappy from his beak. Instead of flying sedately along like storks carrying babies normally do, this one flies like a stunt pilot. Helmet strapped on its head, it shoots through the air, does an abrupt cartwheel, turns upside down, zig zags through the air on its back, points its beak straight up and shoots up like a rocket, points its beak straight down and shoots straight down like a brick. Towards a house far far below. All through this little performance we hear the baby gurgling and giggling from the joyride. The stork zooms up to a window and puts the baby down with a proud flourish on the sill. Packshot and V.O.: ìFinally, newborns can be welcomed with anti-slip nappy pads. From Huggies.î
----------------------------------------------------------------------------------------------
Huggies nappies keeps skin healthy
Film shows the elaborate process of a motherís hand changing her babyís cloth nappy and then picking the baby up. Motherís voice can be heard throughout the process. She sounds really happy. Mother: ìI always use cloth nappies for my baby. Because they are really unhygienic. They donít absorb the wetness at all and keep my babyís skin wet all the time. This causes rashes. And this makes my baby cry. It also keeps me up all night because of the number of times I have to change her nappy. These are all the reasons why I use cloth nappies for my babyî M.V.O.: There isnít a single good reason to use cloth nappies. And yet mothers still use them. Donít be one of them. Use Huggies Diapers. Which with their super-absorbent material keep your babyís skin dry and free of rashes. And keep baby really really happy.
----------------------------------------------------------------------------------------------
Music piracy
Film opens on a hand loading a CD onto its tray and then taking the mouse and guiding the cursor onto the ìburnî button. Cut to an entire village going up in flames. ìMusic and software piracy funds terrorism. Donít be a part of it.î
----------------------------------------------------------------------------------------------
Music piracy
Film opens on a cheerful young man whistling along a road. The road is a busy marketplace where people are coming and going like normal. The man walks into a shop selling VCDs. Cut to him buying a VCD and walking out towards the door. The road he walks out onto, which was hitherto normal, is now a scene of massacre. Buildings burn around him. Bodies lie scattered. Smoke hangs heavy in the air. Everything is silent. The cheerful young man continues on his way, whistling as usual, stepping over bodies, and walking along as if nothing untoward has happened. ìMusic and software piracy funds terrorism. Donít be a part of it.î
----------------------------------------------------------------------------------------------
Nutrela makes you strong
Little boy marching down the road, with two huge bags in both hands. He swings his arms as he walks, as if totally unaware of the weight. A man, in passing, asks him the time. The boy lifts his hand to see the watch as if what he is carrying in that hand has no weight at all. He tells the time. The man stares at the boy as he walks on and stares at the huge bags. The boy reaches his home and presses the lift button with a finger, again unaware of the huge bag he is carrying in that hand. The lift takes long to come down. So he simply runs up the stairs. He enters his motherís kitchen, puts down the bags and says ìHere mummy. Aap ka tel laa diyaî and pulls 4 huge Nutrela cans out of the bags.
----------------------------------------------------------------------------------------------
Nutrela gives you health
Film opens on two kids grinning at the camera. Their parents enter the frame, put their arms around them, smile widely at camera and say ìHum do, hamarey do.î Two older people (the kidsí grandparents enter the frame, put their arms around them all and say ìHum do, hamarey chaar.î Two even older people enter the frame, smile and say ìHum do, hamarey chhaey.î Two even older people enter the frame, smile and say ìHum do, hamarey aat.î V.O.: ìNutrela Parivaar, swasth parivaar!î
----------------------------------------------------------------------------------------------
Asian paints exteriors
Boy/dog saunters up to house. Stands against it/raises his hind-leg to pee. Then moves away without peeing. Goes over against the next house wall. And pees. Asian Paints. Makes beautiful exteriors.
----------------------------------------------------------------------------------------------
Asian paints exteriors
Film opens on camera panning along a row of houses on the same street. They all have posters ìStick no billsî. ìYahan pisaab karna mana hainî. Etc Camera stops in front of one house. Noticeably bare of such posters. Asian Paints. Makes beautiful exteriors.
----------------------------------------------------------------------------------------------
Asian paints exteriors
House about to be pulled down for new construction. The huge hefty man about to drive the bulldozer into it starts bawling sentimentally. Asian Paints. Makes beautiful exteriors. Asian Paints. Makes beautiful exteriors.
----------------------------------------------------------------------------------------------
Asian Paints Sales Team AV:
Lakshya - Dare to Win
Nature. The timeless Guru. Of all that mankind has achieved and hopes to achieve. So what can we learn from Nature about striking a target? A lot. The theme of the AV is ìStriking the target the way Nature doesî. We show clips from various National Geographic kind of programs. Of chases, hunts and fights. And talk about how during a hunt every animal fixes his target first. And then varies its ways of striking it. For example, the lion who is the leader appoints the lionesses to do the hunting. So itís about delegation of power. The lionesses fix a target and give chase. And then nothing makes them deter. Not even another deer which may come in the way of the chase. They ignore it and go for the selected one. Which is all about concentration, dedication and single-minded determination. (We donít show the gory parts. Just as the lionesses move in on the animal, we cut to a graphic arrow swooshing dramatically onto a graphic target.) Or the tiger. Who, unlike the lion, wages war alone. Through carefully planned strategy and determination. Through years and generations of learning and expertise. The tiger again fixes upon his target. Decides what would be the best way to go about striking it. And then makes a single fatal move. Again the arrow swooshes onto the target. Or the wild dogs. Where they donít fight alone, nor do they act under instructions or leadership. They act together. Perfect teamwork. They fix upon the target and close in on it. And, as viewers of Discovery and National Geographic will know, nothing will stop them from striking it. They will follow the prey, no matter how formidable it is (they are known to bring down bison and even tigers from time to time), to the end. They do not give up, and stick to the chase. Till they have won. And they always win. These little snippets, and many more like these, show the different ways different animals strike their target. Each an expertise by itself, and each in its own place. Every strategy has its reason. The tiger cannot afford to hunt like a lion because the areas they inhabit will not allow long chases. The big cats cannot afford to hunt like the wild dogs because they are too heavy to continue a long chase till the end. And so on. Areas of ìbringing in new ammunitionî can be portrayed through the behaviour of certain animals like the wild dogs again. a certain number of these dogs start the chase. Then if the chase proves to be a too tough one, they emit a series of whistle-like sounds. Which can be heard far and wide. This is a call to other dogs to come and join and help. Itís all about perfect understanding, teamwork, and updating oneís artillery to meet the need of the day. The various aspects can be thus portrayed through such unique behaviours of animals. As for tackling future targets and innovation, the famous example of the whales and seals can be shown. Where studies have shown that whales, not finding enough food in the water, have taken to catching and eating seals from the beaches. Apparently one day one single whale lounged out of the water and snapped up a basking seal. It was not a behaviour natural to whales and scientists cannot explain it. but the whale did exactly that. and what is more amazing is that whales all over the world learnt from this behaviour and started doing the same thing. without it being part of their biological make-up. so these truly ìmodernî whales actually innovated something to meet the needs of the time. And the strangest part was, this not being a natural behaviour of whales, the seals fail to see the danger in it. even when a whale lounges up to the beach and take one of them, they do not react. They just keep sitting there. because they have not been programmed to such a happening. The final conclusion being, strike the target. In the most natural way. that best suits the need of the moment. But strike the target. | |||||||||